Filipino Exec gets top post in ASEAN cement group

Ernesto M. Ordonez, president of the Cement Manufacturers of the Philippines (Cemap), was elected president of the ASEAN Federation of Cement Manufacturers (AFCM), a seven-country member organization of leading cement companies in the region.

As a two-year term president, Ordonez identified two priorities in his watch – namely: consultations and information sharing using modern technology, and a strong focus on sustainable development.

A former Cabinet secretary for presidential flagship projects in the Ramos cabinet, and a Department of Trade and Industry undersecretary under 4 presidents, Ordonez succeeds Abdul Razak Ramli from Malaysia. In his inaugural message, Ordonez said he would build on Ramli’s excellent work in order to have a continually vibrant, effective and responsive AFCM.

The election was held in Hanoi, Vietnam, in conjunction with the 15th Conference of the ASEAN Federation of Cement Manufacturers, held recently.

The AFCM members are: Butra HeidelbergSendirian Berhad (Brunei), Indonesia Cement Association, Cement and Concrete Association of Malaysia, Cement Manufacturers Association of the Philippines, Cement Manufacturers Association of Singapore, Thailand Fellowship of Cement Manufacturers, and Vietnam National Cement Association.

Elected AFCM vice president is Singaporean Eng Bak Chim. Forthwith, Ordonez appointed his management team which notably includes: Hernani S. Pasion as secretary-general, and Renato F. Visaya as deputy secretary general.

The newly elected AFCM president detailed his information sharing agenda to include: consultation through teleconferencing and video conferencing, development of a website for AFCM with links to web pages of AFCM members, and systematic compilation and consolidation of information from member-companies.

On sustainable development, Ordonez outlined his plans to include environmental enhancement where cement firms operate, addressing spiraling fossil fuel costs, and ensuring a fair international trade regime – in order to establish healthy competition.

Ordonez’s new position in the ASEAN region is considered important by Philippine cement manufacturers, citing the need for open exchange of best practices among the region’s industry players. Such an exchange, especially related to development, regulatory and tariff matters, Ordonez said, would guide policy makers in the Philippines to adopt growth-oriented policies that would promote, not stunt, the development of cement firms in the country.

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