Evolution of CeMAP
The Cement Institute of the Philippines was organized, with six initial members:
- Cebu Portland Cement Corporation
- Rizal Cement Corporation
- Bacnotan Cement Corporation
- Republic Cement Corporation
- Panay Cement Corporation
- Universal Cement Corporation
The association enjoyed the support of the Philippine government which recognized its importance in ensuring economic growth.
The early industry association’s goals were to pool the resources of the cement industry and to undertake various endeavors that would enhance its orderly growth and share in the development of the nation’s economy.
The Cement Association of the Philippines changed its name to Philippine Cement Corporation in keeping with a presidential decree which gave it the authority to engage in more active commercial operations, including those related to developing the export market to prepare the industry to be more globally-oriented.
The word ‘Manufacturers’ was inserted to the Philcemcor name to distinguish it from other cement organizations.
The country entered into a phase of more liberalized trade with the takeover of President Corazon Aquino. The Philippine Cement Industry Authority (PCIA) was abolished and an Ad-hoc Task Force composed of the Development Bank of the Philippines and cement industry officials was formed to devise an action program for the industry. The Task Force eventually recommended the deregulation of the industry by way of lifting price controls on cement.
February 4, 1989
July 6, 1989
Deregulation combined with the sudden rush to build, in the aftermath of the takeover of the government under Corazon Aquino, drove prices to very high levels. The Philippine government reimposed price controls.
Price control was again lifted and continues to be “deregulated” to the present.
The Asian currency crises wrought havoc on all Asian economies. Philippine cement companies were among the worst hit with most of them heavily exposed to foreign debts to fund anticipated demand. Most of the companies took on foreign partners to prevent total collapse. Foreign investors bailed out the companies and infused international best practice and technologies that would enhance the local industry’s bid to be globally competitive.
The cement industry continues to undergo positive transformation.
In August of 2003, the name Philcemcor was officially shed, and evolved into CeMAP, the Cement Manufacturers’ Association of the Philippines, with a 14-company strong membership.
The new name and vision reflects the industry’s reinvigorated image geared towards meeting new challenges of the times. A more environmentally and socially aware CeMAP intends to enhance its participation in matters and affairs that will lead to assuring consumers and Filipinos that its domestic cement industry is truly part and parcel of the Filipino dream to be globally competitive and successful.
But through all this, CeMAP member companies sustain the gains already
achieved, among these:
- Transfer of skills to Filipino employees
- Export/foreign market opportunities
- Quality management and Excellence
- Environmental and Safety improvements
- Community initiatives
- Efficiencies and cost reductions